Building Your Sites Data

Premium Advertising ( helps businesses interested in selling directly on their website, building an audience, brand recognition, new customers, and marketing to repeat customers. Businesses are finding out the best long-term approach is to own their website's data, customer lists and manage their own RMA product return policies. However, breaking into this requires serious discipline and the right tools to build profitable sales against media expense.

The success of marketplaces, including,,, and has become the equivalent of giant shopping malls. Due to their ecosystem and rules, it becomes a pricy business to pay rent for the best location and sell inside their environment. Building a direct sales channel outside of a marketplace environment allows you to own data for your store. It also gives you the freedom to market any product you want without the restrictions or worry about changes in a marketplace algorithm, policy, and approving product returns. This is invaluable!

Please allow me to demonstrate how to build your customer base, improve ROAS on your paid media and build an audience for yourself with a self-service or managed platform.

We recently added an advanced BI module to the AdScale eCommerce platform, the DataBox. The DataBox provides important business insights about your store performance and a full analysis of the customers’ and products’ performance. The module goal is to help you identify weak spots and business opportunities, to make smarter decisions. more…